📅 2026 Update: Key Changes in Trademark Registration

Since the original article was published, there have been significant updates in the trademark registration process in the U.S. Changes include a new filing system and adjustments to application fees. The details below highlight the most important updates that affect how trademarks are registered and maintained.

🏢 Transition to Trademark Center

As of January 18, 2025, the USPTO introduced the Trademark Center. This platform replaced the previous Trademark Electronic Application System (TEAS). All new trademark applications and related activities are now handled through this system.

  • 📝 Identity Verification: To access the Trademark Center, applicants must create a USPTO.gov account that includes multifactor authentication.

📄 Retirement of Certain Forms

In late October 2026, the USPTO retired several forms previously used for trademark maintenance and renewal.

  • 🚫 Forms No Longer Accepted: The Voluntary Amendment form and commonly used maintenance forms must now be submitted through the Trademark Center.

🌍 Madrid Protocol Filing Changes

Starting October 1, 2026, the USPTO stopped accepting outbound Madrid Protocol applications through TEAS.

  • 📧 New Filing Requirement: Applicants need to use WIPO’s Madrid e-Filing system for international trademark applications.

💰 Current Fees and Costs

The base application fee for a trademark class has changed.

  • 💵 Filing Fee Update: As of January 18, 2025, the fee is now $350 per trademark class.

⏳ Processing Times

The average processing times for trademark applications have also been updated.

  • ⏲️ Average Wait Times: The average time from filing a new trademark application to the first examining action is currently 4.3 months. The time from filing to registration or abandonment is approximately 10.4 months.

📌 Key Points Summary

  • 🏢 The USPTO now uses the Trademark Center for applications.
  • 📄 Certain forms are no longer accepted and must be submitted via the new system.
  • 🌍 Madrid Protocol applications must be filed through WIPO’s system.
  • 💰 The base application fee is $350 per trademark class.
  • ⏳ Average processing times have been updated to 4.3 months for the first action.

💡 Tips for Trademark Registration

It's important to discuss your specific situation with an attorney to ensure compliance with trademark laws.

📝 Stay Informed About Changes

Keep up with updates from the USPTO, as changes can affect your trademark application process. Regularly check their website for the latest news.

📄 Use the Right Forms

Make sure to use the correct forms for your application. With the retirement of certain forms, only those available through the Trademark Center should be used.

🔍 Conduct Thorough Searches

Before filing, conduct a comprehensive trademark search. This helps identify any existing trademarks that could conflict with yours.

⏳ Respond Promptly to Office Actions

If you receive an office action, respond within three months to avoid abandonment. You can request an optional extension for an additional fee.

🗓️ File Statements of Use on Time

For intent-to-use applications, remember to file your Statement of Use within six months of the notice of allowance. Extensions are available if needed.

🆓 Utilize USPTO Resources

Take advantage of the free resources offered by the USPTO. They provide helpful guides and videos that explain the trademark application process.

🏆 Trademark Registration Services Ranked by User Reviews (2026)

Various services assist with trademark registration. The following are based on Trustpilot data checked in October 2026. Scores can change over time, and while star ratings provide insight, they may not reflect all user experiences.

🥇 1. Rocket Lawyer

Rocket Lawyer holds a Trustpilot score of 4.5. The service is known for providing affordable legal services and easy-to-use document creation. However, some users find the subscription model complex and not suitable for everyone.

🥈 2. LegalZoom

LegalZoom has a Trustpilot score of 4.6. It is recognized for offering comprehensive legal services and a user-friendly platform. Some reviewers report delays in service, and it generally has higher pricing compared to other options.

🆓 Free Government Resources

The USPTO offers various free resources, including guides and videos, to help applicants understand the trademark application process. The Trademark Assistance Center is also available for questions regarding filing and application status.

🔎 Considerations for Choosing a Trademark Service

  • 🔍 Review the Trustpilot scores and number of reviews.
  • 💬 Check for customer feedback on responsiveness and service quality.
  • 💵 Compare pricing structures to find a service that fits your budget.
  • 📄 Ensure the service offers comprehensive support for trademark filings.

❓ Frequently Asked Questions

🤔 What is the Trademark Center?

The Trademark Center is the new platform for filing trademark applications and handling related activities as of January 18, 2025.

📅 How long does it take to get a trademark?

The average wait time from filing a new trademark application to the first examining action is currently 4.3 months.

🚫 What happens if I don't respond to an office action?

Failing to respond to an office action within three months can lead to the abandonment of your application.

📜 Can I file a trademark without an attorney?

U.S.-domiciled applicants are not required to have an attorney, but it is recommended to seek professional guidance for the trademark process.

💼 What is a Statement of Use?

A Statement of Use is a document filed by applicants with a bona fide intention to use a trademark in commerce. It must be submitted within six months of receiving a notice of allowance.

🌍 How do I file for international trademarks?

As of October 1, 2026, applicants must use WIPO’s Madrid e-Filing system for international trademark applications based on U.S. registrations.

⚖️ Recent Court Cases Related to Trademark Registration

Recent court rulings have addressed various aspects of trademark registration and protection, influencing how trademarks are managed in the U.S.

For more information, you can browse more rulings on the news page.

End of October 2026 Update






 



 



Registering for a trademark is a multi-step process that is administered by the United States Patent Office. A trademark is a fundamental step in the development of one's business or nonprofit organizations. Trademarks enable a product to find a legal niche in an underlying marketplace, which can further establish the productivity of the good or service.

Steps to Registering for a Trademark


 



 



 



The first step in trade marking an item is to understand the different types and laws associated with intellectual property. A solid method to understand trademarks is to search the USPTO website and search for pending or existing trademarks for products similar to your own. After accomplishing this, draw up a statement identifying the services or goods that are attached to the trademark. Make sure the attachments are aligned with the Patent Offices "Acceptable Identification of Goods and Services Manual."






 



Once the attachments and the product have been chosen, design the mark you to register. There are two basic forms of styles: stylized or standard character format. Both styles require separate applications to receive a trademark. When the style has been chosen file a TEAS application online through the USPTO website. Once this has been accomplished the agency will review your application and if acceptable, grant a trademark for your specific product or service.