📅 2026 Update: Changes in Trademark Filing Processes

Since the original article was published, significant updates have occurred in the trademark filing process with the USPTO. These changes affect how applicants file, maintain, and manage their trademarks. The earlier article continues further down this page, providing foundational knowledge on trademark drawings and more.

🆕 Transition to Trademark Center

As of January 18, 2025, the USPTO replaced the Trademark Electronic Application System (TEAS) with the Trademark Center. This new platform streamlines the process for filing new trademark applications and managing related activities. All new applications must now be submitted through this center.

📝 Retirement of Certain Forms

In late October 2026, the USPTO retired the Voluntary Amendment form along with several common maintenance and renewal forms from TEAS. These forms are now submitted through the Trademark Center, which may require applicants to adjust their filing habits.

🌍 Madrid Protocol Filing Changes

Effective October 1, 2026, the USPTO no longer accepts outbound Madrid Protocol applications through TEAS. Applicants seeking international trademark protection must now utilize WIPO’s Madrid e-Filing system instead. This change is important for those looking to expand their trademark rights globally.

⏳ Processing Times

The average time to receive the first examining action after filing a new trademark application is currently 4.3 months, with a target of 5.0 months. The overall average time from filing to registration or abandonment is 10.4 months, which has a target of 11.0 months. Keeping these timelines in mind can help applicants plan accordingly.

📌 Key Points to Remember

  • The Trademark Center is the new platform for filing applications.
  • Certain forms have been retired and must now be filed through the Trademark Center.
  • Madrid Protocol applications must be filed through WIPO’s system.
  • Processing times for trademark applications remain a crucial aspect to consider.
  • Always check the USPTO resources for guidance during the application process.

💡 Tips for Navigating Trademark Applications

Review the specifics of your situation with your attorney to ensure all aspects are covered.

🔍 Understand Filing Basis

When applying for a trademark, you can file based on actual use in commerce or a bona fide intention to use the mark. Knowing which basis to choose is vital for a successful application.

⏰ Be Aware of Deadlines

Applicants have three months to respond to an office action. If needed, a three-month extension can be requested for a fee. Staying on top of these deadlines can prevent abandonment of your application.

🖼️ Provide Clear Drawings

A clear drawing of the trademark is a requirement in the application. This drawing must accurately represent the mark, as it will be used for reference during the application process.

🔒 Use Identity Verification

Accessing the Trademark Center requires a USPTO.gov account with multifactor authentication. This step enhances security and protects your sensitive information during the application process.

📚 Utilize USPTO Resources

The USPTO offers various resources, including guides and videos, to help applicants understand the trademark application process. Taking advantage of these free resources can clarify many aspects of filing.

🏆 Ranked by User Reviews (2026)

The services listed below provide assistance with trademark applications and other legal needs. They are ranked based on Trustpilot data as of October 2026. While scores can change, they offer insight into user satisfaction.

Remember that star ratings can reflect only part of the customer experience, as unhappy customers may leave more reviews.

🥇 1. Rocket Lawyer

Rocket Lawyer has been rated 4.5. It is known for providing affordable legal services and an easy-to-use platform for document creation. However, some users find the subscription model may not suit everyone, and others mention the platform can be complex.

🥈 2. LegalZoom

LegalZoom holds a Trustpilot score of 4.6. This service is recognized for its comprehensive legal offerings and user-friendly platform. Despite its popularity, some users report delays in service, and its pricing is higher compared to competitors.

🆓 Free Government Assistance

The USPTO provides free resources and guidance to help applicants navigate the trademark application process. This includes guides, videos, and access to the Trademark Assistance Center for any questions about filing and application status.

🔎 Comparing Trademark Services

  • ⭐️ Trustpilot ratings for user satisfaction.
  • 💰 Pricing structures and any additional fees.
  • 📅 Processing times for applications and responses.
  • 📝 Availability of customer support and resources.
  • 🌍 Services offered for international trademark applications.

❓ Frequently Asked Questions

❔ What is the Trademark Center?

The Trademark Center is the new platform for submitting trademark applications and managing related tasks, replacing TEAS as of January 18, 2025.

📅 How long does it take to register a trademark?

The average time from filing a new trademark application to the first examining action is about 4.3 months, with a total average time to registration or abandonment being around 10.4 months.

📋 What do I need for a trademark drawing?

A clear drawing of the trademark is required in the application. It must accurately represent the mark to be used for reference during the process.

🕒 What happens if I miss a deadline?

If you miss a deadline for responding to an office action, your application may be abandoned. However, you can request a three-month extension for a fee.

🌐 How do I file an international trademark application?

As of October 1, 2026, applicants must use WIPO’s Madrid e-Filing system to submit outbound Madrid Protocol applications for international trademark protection.

📞 Where can I find help with my trademark application?

The USPTO offers several resources, including guides, videos, and the Trademark Assistance Center, which can provide support for questions about filing and application status.

⚖️ Recent Trademark Cases

Recent court rulings have clarified aspects of trademark law, impacting how trademarks are registered and enforced. Understanding these rulings can help applicants navigate the trademark landscape more effectively.

For more information, readers can browse more rulings on the news page.

End of October 2026 Update





A crucial part of a trademark application for registration of a mark under the United States Patent and Trademark Office, is the submission of the trademark drawing.

A trademark application may be either made through paper documentation, delivered in person or by post to the Patent and Trademark Office, or through electronically assisted means, via the Office's online Trademark Electronic Application System (TEAS). If filled out on paper, a trademark drawing should be placed on a page 8½ inches wide by 11 inches long. 

The paper should be white and "non-shiny." It will have the trademark drawing itself in the middle of the page, just below a listing of the basic information on contact and commercial purpose required of a trademark application. JPEG files are required for the actual trademark drawing if the TEAS function is used for the trademark application process.

Types and Format of Drawings in Trademarks