The service mark symbol is a symbol that designates a symbol as a service mark. A service mark is a form of a trademark symbol used in many countries, usually in the United States, to identify a service rather than a physical product. They are used to identify services which have not yet been registered with the United States Patent and Trademark Office
The service mark is identified by “SM” written in a superscript format directly after the trademark material. The service mark appears as follows:
[Service Mark Material]℠
The trademark sign indicates that the trademarked material used by the company is intended to distinguish their services from other company services. This also helps customers by helping them to identify and distinguish between differing companies offering similar services.