📅 2026 Update: Recent Changes in Trademark Registration

Since the original article was published, there have been updates to the trademark registration process in the U.S. These changes include increased fees and adjustments to processing times. Readers can find the original article further down the page for detailed guidance on how to register a trademark.

📈 New Fees and Costs

The fees for trademark applications have changed. As of November 18, 2024, the USPTO has increased certain trademark fees. The base application filing fee is now $350 per class for electronic applications under Section 1 or Section 44.

  • 💵 International Applications: The fee for international applications under Section 66(a) has risen from $500 to $600 per class as of February 18, 2025.

⏳ Processing Times

Processing times have shifted since the article's release. The average time for the first examining action is now 4.3 months from filing.

  • ⏲️ Total Processing Time: The average time to register or abandon an application is now 10.4 months.

📝 Application Requirements

The application filing process requires electronic submission. As of now, paper applications are not accepted, with limited exceptions.

  • 📑 Amendments: If changes are needed after approval, written requests with the required fee must be submitted.

✅ Eligibility Rules

The eligibility rules for trademark applications remain largely the same, with specific sections defining the applicant's intentions.

  • 🔍 Intent-to-Use: Applicants can file under Section 1(a) for current use or Section 1(b) for future use.

📌 Key Points to Remember

  • 🔹 Fees have increased for various trademark processes.
  • 🔹 Processing times are longer for applications.
  • 🔹 Electronic filing is mandatory; no paper applications are accepted.
  • 🔹 Eligibility rules define how and when you can apply for a trademark.

💡 Tips for Navigating Trademark Registration

Reviewing your specific circumstances is important when moving forward with trademark registration. Consulting an attorney can help clarify your situation and the best steps to take.

📌 Start with a Trademark Search

Conduct a thorough trademark search before applying. This helps identify existing trademarks that may conflict with yours.

🗓️ Keep Track of Deadlines

Be aware of all deadlines. The statement of use must be filed within six months of the notice of allowance for intent-to-use applications.

💻 Use the USPTO Resources

The USPTO offers various resources, including guides and FAQs, to assist applicants. Utilizing these resources can help simplify the application process.

🔄 Amend as Necessary

If you need to change any application information after approval, be sure to submit the appropriate amendment request in a timely manner.

📅 Set Reminders for Renewals

Keeping track of maintenance filing deadlines is crucial. Set reminders for the five-year declaration and the ten-year renewal to maintain your trademark status.

🏆 Top Trademark Services Ranked by User Reviews (2026)

This section highlights services related to trademark registration based on user reviews. Trustpilot ratings reflect customer experiences and can vary over time. Ratings alone don't tell the full story, as unhappy customers often leave more feedback, and experiences can differ.

🥇 1. Rocket Lawyer

Rocket Lawyer has been rated 4.5 on Trustpilot. It is known for offering affordable legal services and a comprehensive document library. However, its subscription model may not suit all users, which could be a consideration for those looking for one-time assistance.

🥈 2. Bizee

Bizee holds a 4.8 rating on Trustpilot. It is recognized for its business formation services and comprehensive compliance support. As a newer player in the trademark registration space, some users may find it less established compared to other options.

🥉 3. LegalZoom

LegalZoom has a Trustpilot score of 4.6. It is known for its comprehensive legal services and user-friendly platform. Some users report delays in processing times, which may affect those needing quick registrations.

🆓 Free Government or Nonprofit Help

The USPTO offers free resources, including guides and customer service for trademark applicants. Additionally, organizations like the Small Business Administration (SBA) provide support for small business owners regarding trademark matters.

🔎 What to Compare When Choosing a Trademark Service

  • 📊 Compare overall Trustpilot ratings and review counts.
  • 📝 Look at the types of services offered and their relevance to your needs.
  • 💰 Check for any hidden fees or subscription models.
  • 🔄 Consider the processing times and customer service responsiveness.
  • 🧾 Review the availability of legal assistance or additional resources.

❓ Frequently Asked Questions

❓ What is the average time it takes to process a trademark application?

Processing a trademark application typically takes around 10.4 months from filing to registration or abandonment. The first examining action averages 4.3 months.

📜 Can I file a paper application for a trademark?

No, paper applications have not been accepted since February 15, 2020, except for limited exceptions. All applications must be filed electronically.

💳 What are the fees for maintaining a trademark?

Maintenance fees include $325 per class for the five-year declaration and $650 per class for the ten-year renewal, among others.

📅 What happens if I miss a deadline?

Missing a deadline for filing maintenance documents can result in the cancellation of your trademark registration. It's crucial to stay on top of all deadlines.

🌍 Can I protect my trademark internationally?

Yes, you can explore the Madrid Protocol for international trademark protection. This allows for registering trademarks in multiple countries.

📞 Where can I find help if I have questions about trademarks?

The USPTO provides resources and customer service for trademark applicants. Additionally, local Small Business Development Centers (SBDCs) offer assistance.

⚖️ Cases Relevant to Trademark Registration

Recent court rulings have impacted trademark registration processes and rules. These cases illustrate how courts interpret trademark law and may affect future applications.

For more insights, readers can browse recent rulings in the news section.

End of October 2026 Update





It is important to register a trademark as soon as possible. Trying to prove that you began using an unregistered trademark in the open market before someone else began using a similar unregistered trademark is difficult and will lead to expensive court fees, even if the case is won. Therefore, the first step toward registering a trademark is to actually begin the registration process as soon as possible. Registering a trademark can save someone from future legal problems or annoyances over trademark ownership and rights.



How to Register a Trademark

Trademark Applications

One of two applications must be filled out and submitted to the USPTO to complete trademark registration. A "use" application means someone has already been using the trademark in commerce before the trademark was registered. An "intent to use" application means someone intends to soon use the trademark in commerce following the completion of registry with the USPTO. The USPTO will not officially register a trademark until "allegation of use" paperwork is submitted. This proves that the person who intends on getting a trademark registered is actually going to use it and not waste the registration. All fees will be determined by the USPTO.



Post Application 



Waiting for a trademark to be officially registered can take months or even years. In the meantime, the person hoping for a successful registry should continue using the trademark. Eventually, lawyers from the USPTO will contact the person and go over some details regarding the trademark. The trademark registration will either be denied or accepted at this point. Anyone in opposition of the trademark registration will have thirty days to file an opposition to the trademark registration. If no opposition is filed after the trademark becomes official, the "R" in a circle can legally be used on a product or service representing a registered trademark.