📅 2026 Update: Changes to the Trademark Application Process

Since the article was written, there have been significant updates to the trademark application process in the U.S. The most notable change is the transition from the Trademark Electronic Application System (TEAS) to the new Trademark Center. This change affects how applicants submit applications and manage their trademark needs.

The earlier article continues further down the page, providing foundational information about U.S. trademark law.

🏢 Transition to Trademark Center

As of January 18, 2025, the USPTO introduced the Trademark Center. This platform replaces TEAS for filing new trademark applications and managing related activities. Applicants must now navigate this system for all trademark-related processes.

📄 Retirement of Certain Forms

In late October 2026, the USPTO retired specific forms, including the Voluntary Amendment form and many maintenance and renewal forms from TEAS. These filings are now submitted exclusively through the Trademark Center, streamlining the process for applicants.

🌍 Madrid Protocol Filing Changes

Effective October 1, 2026, the USPTO stopped accepting outbound Madrid Protocol applications through TEAS. Applicants must now utilize WIPO’s Madrid e-Filing system for international trademark applications based on U.S. registrations. This change impacts how businesses seek international protection for their trademarks.

⏳ Current Fees and Processing Times

As of January 18, 2025, the base application fee for a trademark is now $350 per class. The average wait time from filing a new application to receiving the first examining action is 4.3 months, with a target of 5.0 months. Applicants should be prepared for these timeframes when submitting their applications.

📌 Key Points

  • The Trademark Center replaced TEAS for filing applications.
  • Certain forms were retired and must now be submitted through the Trademark Center.
  • Outbound Madrid Protocol applications must be filed through WIPO’s system.
  • The base application fee is now $350 per trademark class.
  • Average processing time is 4.3 months for the first action.

💡 Tips for Navigating the Trademark Process

Review the details of your trademark situation with your attorney.

📝 Understand Your Filing Basis

When applying for a trademark, you can file based on actual use in commerce or a bona fide intention to use the mark in commerce. Knowing your basis is essential for a successful application.

⌛ Respond Promptly to Office Actions

If you receive an office action, respond within three months to avoid abandonment. You can request a three-month extension for a fee, but timely responses are crucial.

📅 Keep Track of Your Deadlines

For intent-to-use applications, remember to file your Statement of Use (SOU) within six months of receiving the notice of allowance. Missing this deadline can jeopardize your application.

🔐 Set Up Your USPTO Account

To access the Trademark Center, you will need a USPTO.gov account with multifactor authentication. This step is necessary for filing applications and managing your trademarks securely.

📚 Utilize USPTO Resources

The USPTO offers various guides, videos, and a Trademark Assistance Center to help applicants. Take advantage of these resources to better understand the process and clarify any questions.

🏆 Trademark Services Ranked by User Reviews (2026)

This section highlights services that assist with trademark applications and related legal needs. The services listed are based on Trustpilot data from October 2026. Ratings may change, and readers should consider these scores as one of several factors in their decision-making process.

🥇 1. LegalZoom

LegalZoom has been rated 4.6. It is known for providing comprehensive legal services and a user-friendly platform. However, some customers report delays and find the pricing higher compared to competitors.

It is a popular choice for those seeking help with trademark applications, making the process accessible to many users.

🥈 2. Rocket Lawyer

Rocket Lawyer holds a score of 4.5. The service is recognized for offering affordable legal services and an easy-to-use document creation platform. Some users find the subscription model less suitable for their needs, and the platform can be complex to navigate.

It remains a solid option for those looking to manage their trademark filings efficiently.

🆓 Free Government Resources

The USPTO provides several free resources, including guides and videos, to help applicants. The Trademark Assistance Center is also available for questions regarding the filing process and application status. Utilizing these resources can provide valuable support at no cost.

🔎 What to Compare When Choosing a Trademark Service

  • 📊 Compare user reviews and ratings for overall satisfaction.
  • 💰 Look at the fees for trademark application services.
  • 🔍 Check the available resources and support options.
  • ⏳ Understand the processing times and what to expect.
  • 🛡 Evaluate the security features for managing sensitive information.

❓ Frequently Asked Questions

🤔 What is the Trademark Center?

The Trademark Center is the new platform for filing trademark applications and managing related activities, replacing the older TEAS system.

📅 How long does it take to get a trademark?

The average time from filing a new trademark application to the first examining action is about 4.3 months.

🕒 What happens if I miss a deadline for my application?

If you miss a deadline, such as responding to an office action, your application may be abandoned. Timely responses are crucial for maintaining your trademark application.

🌐 Can I file for international trademarks through the USPTO?

As of October 1, 2026, U.S. applicants must use WIPO’s Madrid e-Filing system for outbound Madrid Protocol applications. This change affects how international trademark protections are sought.

📞 How can I get help with my trademark application?

The USPTO provides various resources, including guides, videos, and a Trademark Assistance Center for applicants needing assistance with their applications.

🖊 Do I need an attorney to file a trademark application?

U.S.-domiciled applicants are not required to have an attorney, but it is encouraged. Foreign-domiciled applicants must have a U.S.-licensed attorney to file.

⚖️ Recent Cases Impacting Trademark Law

Recent court rulings have influenced how trademarks are registered and enforced in the U.S. These decisions can impact the trademark application process and brand protection strategies.

For more recent rulings, you can browse more rulings on the news page.

End of October 2026 Update





The United States Patent and Trademark Officeapplication process 

In terms of the deadlines involved in the process of applying for a trademark, the prospective applicant and TEAS user should be aware that the system takes into account when an application is received, not when it was started, and interprets all dates according to Eastern Standard Time. The fees incurred by the basic online TEAS application will come to $275 or $325, which is cheaper compared to the steeper rate of $375 involved in applying for a trademark through paper form. 

The various forms of evidence which are required for giving the Patent and Trademark Office an accurate idea of the trademark's content can also be sent through TEAS as attachments of image files. The image of the trademark itself should be formatted as a JPEG file, while other files may be sent as JPEGs and PDFs. Trademarks which involve some kind of moving image or recorded sound can also be sent in the relevant supported file through TEAS, though only in file sizes up to 5 MB. Signing of documents may be accomplished through either online validation methods, or by uploading a JPEG of a paper signature. 

Using the Trademark Electronic Application System